Strategic marketing management : global perspectives /

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	McLouglin, Damien
Format:	Book
Language:	English
Published:	West Sussex : John Wiley, 2010.
Subjects:	Marketing > Management.
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Description
Physical Description:	xiii, 354 p : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470689752 :

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