Aaker, D. A., & McLouglin, D. (2010). Strategic marketing management: Global perspectives. John Wiley.
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Chicago Style (17th ed.) Citation
Aaker, David A., and Damien McLouglin. Strategic Marketing Management: Global Perspectives. West Sussex: John Wiley, 2010.
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MLA (9th ed.) Citation
Aaker, David A., and Damien McLouglin. Strategic Marketing Management: Global Perspectives. John Wiley, 2010.
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