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|a HF5415.13
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|a Cravens, David W.
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| 245 |
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|a Marketing Management /
|c David W. Cravens, Gerald E. Hills & Robert B. Woodruff.
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| 260 |
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|a Homewood, Illinois :
|b Irwin,
|c 1987.
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| 300 |
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|a xx, 714 p.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Marketing management.
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|a Hills, Gerald E.
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|a Woodruff, Robert B.
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