Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing Management. Irwin.
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Citación estilo Chicago
Cravens, David W., Gerald E. Hills, and Robert B. Woodruff. Marketing Management. Homewood, Illinois: Irwin, 1987.
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Cita MLA
Cravens, David W., et al. Marketing Management. Irwin, 1987.
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Warning: These citations may not always be 100% accurate.