Marketing Management /

Marketing Management /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Hills, Gerald E., Woodruff, Robert B.
Format: Book
Language:English
Published: Homewood, Illinois : Irwin, 1987.
Subjects:
Marketing management.
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Description
Physical Description:xx, 714 p.
Bibliography:Includes bibliographical references and index.
ISBN:0256055475 :

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