Business marketing : connecting strategy, relationships, and learning /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
2009.
|
| Edition: | 4th ed. |
| Subjects: | |
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MARC
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| 100 | 1 | |a Dwyer, F. Robert. | |
| 245 | 1 | 0 | |a Business marketing : |b connecting strategy, relationships, and learning / |c F. Robert Dwyer, John F. Tanner, Jr. |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b McGraw-Hill Irwin, |c 2009. | ||
| 300 | |a xxv, 678 p. : |b ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references (p. 653-661) and index. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Tanner, John F. | |
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