Business marketing : connecting strategy, relationships, and learning /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin,
2009.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxv, 678 p. : ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references (p. 653-661) and index. |
| ISBN: | 0073529907 (alk. paper) 9780073529905 (alk. paper) |