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Business marketing.

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Bibliographic Details
Main Author: Bingham, Frank G.
Other Authors: Gomes, Roger, Knowles, Patricia A.
Format: Book
Language:English
Published: Boston : McGraw-Hill/Irwin, c2005.
Edition:3rd ed /
Subjects:
Industrial marketing > Management.
Industrial marketing > United States > Case studies.
Industrial marketing.
Industrial procurement > Management.
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