Field guide to case study research in business-to -business marketing and purchasing /

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Bibliographic Details
Other Authors:	Woodside, Arch G. (Editor), Pattinson, Hugh M. (Editor), Marshall, Roger (Editor), Behrens, Ronny (Contributor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, England : Edward Elgar, 2014.
Edition:	First edition.
Series:	Advances in business marketing & purchasing ; Volume 21.
Subjects:	Industrial marketing > Research. Purchasing > Research. Marketing research. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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