Field guide to case study research in business-to -business marketing and purchasing /
Enregistré dans:
| Autres auteurs: | , , , |
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Bingley, England :
Edward Elgar,
2014.
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| Édition: | First edition. |
| Collection: | Advances in business marketing & purchasing ;
Volume 21. |
| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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| Description matérielle: | 1 online resource (305 pages). |
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| Bibliographie: | Includes bibliographical references at the end of each chapters. |
| ISBN: | 9781784410797 (e-book) |
| ISSN: | 1069-0964 ; 1069-0964 |