The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar Univ,
2010.
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| Subjects: | |
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| 003 | Daystar | ||
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| 008 | 100727s xx 000 0 eng d | ||
| 040 | |a Daystar |d Ekioko | ||
| 050 | 0 | 0 | |a HD59.2 |b .K87 |
| 100 | 1 | |a Kuria, N. Wairimu. | |
| 245 | 1 | 4 | |a The effects of corporate brand communication on internal publics : |b a case of Kenya commercial bank / |c Nengapate, W. Kuria. |
| 260 | |a Nairobi : |b Daystar Univ, |c 2010. | ||
| 300 | |a x, 86 p : |b ill ; |c cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Nengapate W. Kuria |c Donation | ||
| 650 | 0 | |a Branding (marketing). | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 787 | 1 | |m THES. | |
| 908 | |a 100727 | ||
| 942 | |c THES | ||
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