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Marketing : a managerial approach /

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Bibliographic Details
Main Author: William H. Cunningham
Other Authors: Perreault, William D.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, 1987.
Edition:9th ed.
Subjects:
Marketing > Management.
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Description
Item Description:Includes indexes.
Physical Description:xviii, 749 p. : col. ill. ; 25 cm. + 1 computer disk (5 1/4 in.)
Bibliography:Bibliography: p. 696-714.
ISBN:0256036497
0538191007

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