Citazione Stile APA (7a Edizione)

William H. Cunningham & Perreault, W. D. (1987). Marketing: A managerial approach (9th ed.). Irwin.

Citazione stile Chigago Style (17a edizione)

William H. Cunningham e William D. Perreault. Marketing: A Managerial Approach. 9th ed. Homewood, Ill.: Irwin, 1987.

Citatione MLA (9a ed.)

William H. Cunningham e William D. Perreault. Marketing: A Managerial Approach. 9th ed. Irwin, 1987.