Marketing communications : an integrated approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
c2002.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| 100 | 1 | |a Smith, Paul R. | |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach / |c P R Smith and Jonathan Taylor. |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Kogan Page, |c c2002. | ||
| 300 | |a xvi, 640 p. : |b ill. | ||
| 504 | |a Includes Index. | ||
| 650 | 0 | |a Communication in marketing. | |
| 690 | |a Marketing connunications | ||
| 700 | 1 | 0 | |a Taylor, Jonathan. |
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Marketing communications : an integrated approach /