Smith, P. R., & Taylor, J. (2002). Marketing communications: An integrated approach (3rd ed.). Kogan Page.
Chicago Style (17th ed.) CitationSmith, Paul R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 3rd ed. London: Kogan Page, 2002.
MLA (9th ed.) CitationSmith, Paul R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 3rd ed. Kogan Page, 2002.
Warning: These citations may not always be 100% accurate.