Smith, P. R., & Taylor, J. (2002). Marketing communications: An integrated approach (3rd ed.). Kogan Page.
Cita Chicago (17th ed.)Smith, Paul R., i Jonathan Taylor. Marketing Communications: An Integrated Approach. 3rd ed. London: Kogan Page, 2002.
Cita MLA (9th ed.)Smith, Paul R., i Jonathan Taylor. Marketing Communications: An Integrated Approach. 3rd ed. Kogan Page, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.