Smith, P. R., & Taylor, J. (2002). Marketing communications: An integrated approach (3rd ed.). Kogan Page.
Chicago Style (17. basım) AtıfSmith, Paul R., ve Jonathan Taylor. Marketing Communications: An Integrated Approach. 3rd ed. London: Kogan Page, 2002.
MLA (9th ed.) AtıfSmith, Paul R., ve Jonathan Taylor. Marketing Communications: An Integrated Approach. 3rd ed. Kogan Page, 2002.
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