Marketing communications : an integrated approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
c2002.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | xvi, 640 p. : ill. |
|---|---|
| Bibliography: | Includes Index. |
| ISBN: | 0749442654 |