Marketing management : analysis, planning, implementation, and control /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1972.
|
| Edition: | 2nd ed. |
| Subjects: | |
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MARC
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation, and control / |c Philip Kotler. |
| 250 | |a 2nd ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1972. | ||
| 300 | |a xxvi, 756 p. : |b ill. (some col.), col. map ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |x Management. | |
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