APA (7th ed.) Zitazioa
Kotler, P. (1972). Marketing management: Analysis, planning, implementation, and control (2nd ed.). Prentice Hall.
Chicago Style (17th ed.) Zitazioa
Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 2nd ed. Englewood Cliffs, N.J.: Prentice Hall, 1972.
MLA (9th ed.) Zitazioa
Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 2nd ed. Prentice Hall, 1972.
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