Marketing management : analysis, planning, implementation, and control /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
c1972.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxvi, 756 p. : ill. (some col.), col. map ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0135573890 |