Marketing research : analysis and measurement /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London ; New York :
McGraw-Hill,
c1981.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 082 | 0 | 0 | |a 658.8/3 |2 19 |
| 100 | 1 | 0 | |a Chisnall, Peter M. |
| 245 | 1 | 0 | |a Marketing research : |b analysis and measurement / |c Peter M. Chisnall. |
| 250 | |a 2nd ed. | ||
| 260 | 0 | |a London ; |a New York : |b McGraw-Hill, |c c1981. | |
| 300 | |a xi, 391 p. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. | |
| 908 | |a 061006 | ||
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