Cita APA (7th ed.)

Chisnall, P. M. (1981). Marketing research: Analysis and measurement (2nd ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Chisnall, Peter M. Marketing Research: Analysis and Measurement. 2nd ed. London ; New York: McGraw-Hill, 1981.

Cita MLA (9th ed.)

Chisnall, Peter M. Marketing Research: Analysis and Measurement. 2nd ed. McGraw-Hill, 1981.