Marketing research /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1986.
|
| Edition: | 3rd ed. |
| Series: | Wiley series in marketing
|
| Subjects: | |
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| 050 | 0 | 0 | |a HF5415.2 |b .A14 1986 |a HF5415.2 |b .A14 |
| 082 | 0 | |a 658.8/3 |2 19 | |
| 100 | 1 | 0 | |a Aaker, David A. |
| 245 | 1 | 0 | |a Marketing research / |c David A. Aaker, George S. Day. |
| 250 | |a 3rd ed. | ||
| 260 | 0 | |a New York : |b Wiley, |c c1986. | |
| 300 | |a xvi, 677 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a Wiley series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | 0 | |a Day, George S. |
| 908 | |a 061005 | ||
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