Marketing research /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1986.
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| Edition: | 3rd ed. |
| Series: | Wiley series in marketing
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| Subjects: | |
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| Physical Description: | xvi, 677 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471838756 |