Cita APA (7a ed.)
Aaker, D. A., & Day, G. S. (1986). Marketing research (3rd ed.). Wiley.
Cita Chicago Style (17a ed.)
Aaker, David A., y George S. Day. Marketing Research. 3rd ed. New York: Wiley, 1986.
Cita MLA (9a ed.)
Aaker, David A., y George S. Day. Marketing Research. 3rd ed. Wiley, 1986.
Precaución: Estas citas no son 100% exactas.