APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1986). Marketing research (3rd ed.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 3rd ed. New York: Wiley, 1986.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 3rd ed. Wiley, 1986.