Marketing management : the strategy, tactics & art of competition /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Charlotte, NC :
ECR Associates,
c1983.
|
| Subjects: | |
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| 008 | 830601s1983 ncua 00110 eng | ||
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| 082 | 0 | |a 658.8 |2 19 | |
| 100 | 1 | 0 | |a Wasson, Chester R. |
| 245 | 1 | 0 | |a Marketing management : |b the strategy, tactics & art of competition / |c Chester R. Wasson. |
| 260 | 0 | |a Charlotte, NC : |b ECR Associates, |c c1983. | |
| 300 | |a iii, 469 p. : |b ill. ; |c 25 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 908 | |a 061005 | ||
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