Marketing management : the strategy, tactics & art of competition /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Charlotte, NC :
ECR Associates,
c1983.
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| Subjects: | |
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| Item Description: | Includes index. |
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| Physical Description: | iii, 469 p. : ill. ; 25 cm. |
| ISBN: | 0960035265 |