Applied marketing research /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
Dryden Press,
c1983.
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| Series: | The Dryden Press series in marketing
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| Subjects: | |
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| Physical Description: | xi, 335 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0030576342 (pbk.) |