The (un) common sense of advertising : getting the basics right /

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Bibliographic Details
Main Author: Tiwari, Sanjay
Format: Book
Language:English
Published: New Delhi : Response Books, c2003.
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245 1 5 |a The (un) common sense of advertising :  |b getting the basics right /  |c by Sanjay Tiwari. 
260 |a New Delhi :  |b Response Books,  |c c2003. 
300 |a 322 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
650 0 |a Advertising. 
650 0 |a Marketing. 
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