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|b .B65
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|a Boyd, Harper W.
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|a Marketing research :
|b text and cases /
|c by Harper W. Boyd and Ralph Westfall.
|
250 |
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|a 3rd ed.
|
260 |
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|a Illinois :
|b Irwin,
|c c1972.
|
300 |
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|a xv, 813 p. :
|b ill.
|
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|a Includes bibliographical references and index.
|
650 |
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|a Marketing
|x Research.
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|a Westfall, Ralph,
|e joint author.
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