APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. (1972). Marketing research: Text and cases (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 3rd ed. Illinois: Irwin, 1972.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 3rd ed. Irwin, 1972.