APA-viite (7. p.)

Boyd, H. W., & Westfall, R. (1972). Marketing research: Text and cases (3rd ed.). Irwin.

Chicago-viite (17. p.)

Boyd, Harper W., ja Ralph Westfall. Marketing Research: Text and Cases. 3rd ed. Illinois: Irwin, 1972.

MLA-viite (9. p.)

Boyd, Harper W., ja Ralph Westfall. Marketing Research: Text and Cases. 3rd ed. Irwin, 1972.