Cita APA (7a ed.)

Boyd, H. W., & Westfall, R. (1972). Marketing research: Text and cases (3rd ed.). Irwin.

Cita Chicago Style (17a ed.)

Boyd, Harper W., y Ralph Westfall. Marketing Research: Text and Cases. 3rd ed. Illinois: Irwin, 1972.

Cita MLA (9a ed.)

Boyd, Harper W., y Ralph Westfall. Marketing Research: Text and Cases. 3rd ed. Irwin, 1972.