Essentials of marketing research /
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Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York :
Macmillan,
c1993.
|
Edition: | 6th ed. |
Subjects: | |
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100 | 1 | |a Hawkins, Del I. | |
245 | 1 | 0 | |a Essentials of marketing research / |c Del I. Hawkins and Donald S. Tull. |
250 | |a 6th ed. | ||
260 | |a New York : |b Macmillan, |c c1993. | ||
300 | |a xiii, 558 p. : |b ill. | ||
500 | |a Includes index. | ||
650 | 0 | |a Marketing research. | |
650 | 0 | |a Marketing research--case studies. | |
700 | 1 | |a Tull, Donald S. | |
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