Essentials of marketing research /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Macmillan,
c1993.
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| Edition: | 6th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
|---|---|
| Physical Description: | xiii, 558 p. : ill. |
| ISBN: | 002351831 |