The great marketing turnaround : the age of the individual, and how to profit from it /

The great marketing turnaround : the age of the individual, and how to profit from it /

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Bibliographic Details
Main Author: Rapp, Stan
Other Authors: Collins, Tom
Format: Book
Language:English
Published: New York : Plume, [1992]
Subjects:
Advertising.
Marketing.
Sales promotion.
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