Essentials of marketing /
Zapisane w:
| 1. autor: | |
|---|---|
| Kolejni autorzy: | |
| Format: | Książka |
| Język: | angielski |
| Wydane: |
Homewood, Ill. :
Irwin,
c1988.
|
| Wydanie: | 4th ed. |
| Seria: | The Irwin series in marketing
|
| Hasła przedmiotowe: | |
| Etykiety: |
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| 020 | |a 0256065632 (computer disk) | ||
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| 050 | 0 | 0 | |a HF5415 |b .M223 1988 |a HF5415 |b .M223 |
| 082 | 0 | |a 658.8 |2 19 | |
| 100 | 1 | 0 | |a McCarthy, E. Jerome |q (Edmund Jerome) |
| 245 | 1 | 0 | |a Essentials of marketing / |c E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | |a 4th ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b Irwin, |c c1988. | |
| 300 | |a xvi, 512 p. : |b ill. (some col.) ; |c 25 cm. + |e 1 computer disk (5 1/4 in.). | ||
| 440 | 4 | |a The Irwin series in marketing | |
| 500 | |a Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. | ||
| 500 | |a Includes index. | ||
| 500 | |a System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. | ||
| 504 | |a Bibliography: p. 475-491. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | 0 | |a Perreault, William D. |
| 908 | |a 060627 | ||
| 942 | |c G | ||
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