Essentials of marketing /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1988.
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| Edition: | 4th ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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| Item Description: | Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. Includes index. System requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. |
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| Physical Description: | xvi, 512 p. : ill. (some col.) ; 25 cm. + 1 computer disk (5 1/4 in.). |
| Bibliography: | Bibliography: p. 475-491. |
| ISBN: | 0256060096 0256065632 (computer disk) |