Strategic marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
c1987.
|
| Edition: | 2nd ed. |
| Series: | The Irwin series in marketing
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| Subjects: | |
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Add Tag | Physical Description: | xvii, 679 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0256033706 |
Strategic marketing /