Cravens, D. W. (1987). Strategic marketing (2nd ed.). Irwin.
Citación estilo ChicagoCravens, David W. Strategic Marketing. 2nd ed. Homewood, Ill.: Irwin, 1987.
Cita MLACravens, David W. Strategic Marketing. 2nd ed. Irwin, 1987.
Warning: These citations may not always be 100% accurate.