Cita APA

Cravens, D. W. (1987). Strategic marketing (2nd ed.). Irwin.

Citación estilo Chicago

Cravens, David W. Strategic Marketing. 2nd ed. Homewood, Ill.: Irwin, 1987.

Cita MLA

Cravens, David W. Strategic Marketing. 2nd ed. Irwin, 1987.

Warning: These citations may not always be 100% accurate.