Marketing communications : an integrated approach /

Marketing communications : an integrated approach /

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Bibliographic Details
Main Author: Smith, P. R. (Paul Russell), 1957-
Other Authors: Taylor, Jonathan., 1956-
Format: Book
Language:English
Published: London : Kogan Page, c2004.
Edition:4th ed.
Subjects:
Communication in marketing.
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Marketing communications : an integrated approach /

Marketing communications : an integrated approach / by Smith, P. R.

Published 2005
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Marketing communications : an integrated approach /

Marketing communications : an integrated approach / by Smith, Paul R.

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