Marketing communications : an integrated approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London :
Kogan Page,
c2004.
|
| Edition: | 4th ed. |
| Subjects: | |
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Add Tag | Physical Description: | xvi, 696 p. : ill. |
|---|---|
| Bibliography: | Includes Index. |
| ISBN: | 0749442654 |
Marketing communications : an integrated approach /