Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated approach (4th ed.). Kogan Page.
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Chicago Style (17th ed.) Citation
Smith, P. R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. London: Kogan Page, 2004.
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MLA (9th ed.) Citation
Smith, P. R., and Jonathan Taylor. Marketing Communications: An Integrated Approach. 4th ed. Kogan Page, 2004.
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Warning: These citations may not always be 100% accurate.