Consumer Behavior, Global Edition/
<p><em><strong>Consumer Behavior: Buying, Having, and Being, Global Edition</strong></em> covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choi...
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| Main Authors: | , |
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| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2023.
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| Edition: | Fourteenth edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9781292720654 |
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