Corporate communication /

"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and informat...

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Detalles Bibliográficos
Autor principal: Argenti, Paul A. (Autor)
Formato: Libro
Lenguaje:inglés
Publicado: New York, NY : McGraw Hill, 2023
Edición:8th ed
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