Corporate communication /

"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and informat...

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Bibliografski detalji
Glavni autor: Argenti, Paul A. (Autor)
Format: Knjiga
Jezik:engleski
Izdano: New York, NY : McGraw Hill, 2023
Izdanje:8th ed
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