Corporate communication /

"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and informat...

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Auteur principal: Argenti, Paul A. (Auteur)
Format: Livre
Langue:anglais
Publié: New York, NY : McGraw Hill, 2023
Édition:8th ed
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