Brand Positioning Strategies and Market Share of Betting Companies In Kenya Case of Betika Limited
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Nairobi
Daystar University
2024
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| Subjects: | |
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| 040 | |a DUL |b Eng |c DUL |d GKanini | ||
| 050 | |a HF5415.K4O3.2024 | ||
| 100 | |a Ojuka, Grace Wendy Akello |e author | ||
| 245 | |a Brand Positioning Strategies and Market Share of Betting Companies In Kenya |b Case of Betika Limited |c by Grace Wendy Akello Ojuka | ||
| 260 | |a Nairobi |b Daystar University |c 2024 | ||
| 300 | |a xii, 148 p |b ill | ||
| 500 | |a A thesis presented to the School of Business and Economics, of Daystar University Nairobi, Kenya in partial fulfillment of the requirement for the degree of Master of Business Administration in Marketing and Strategic Management | ||
| 650 | |a branding | ||
| 650 | |a marketing | ||
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