Brand Positioning Strategies and Market Share of Betting Companies In Kenya Case of Betika Limited

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Détails bibliographiques
Auteur principal: Ojuka, Grace Wendy Akello (Auteur)
Format: Livre
Langue:anglais
Publié: Nairobi Daystar University 2024
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Description
Description:A thesis presented to the School of Business and Economics, of Daystar University Nairobi, Kenya in partial fulfillment of the requirement for the degree of Master of Business Administration in Marketing and Strategic Management
Description matérielle:xii, 148 p ill