How to use advertising to build strong brands /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c1999.
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| Subjects: | |
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| 245 | 0 | 0 | |a How to use advertising to build strong brands / |c edited by John Philip Jones. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c1999. | ||
| 300 | |a 394 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Brand name products. | |
| 700 | 1 | |a Jones, John Philip. | |
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